Privacy Policy

Alaska Rainbow Adventures respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your data.

1. Who We Are

Alaska Rainbow Adventures is a wilderness float fishing outfitter based in Wasilla, Alaska, USA. We have been operating since 1993, guiding multi-day fishing trips on the remote rivers of Southwest Alaska.

2. What Information We Collect

We collect information you voluntarily provide to us, including:

• Contact information: Name, email address, phone number
• Fishing preferences: Species of interest, preferred timing, experience level
• Trip inquiry details: Group size, dates of interest, special requirements
• Newsletter sign-up data: Name, email address, consent preferences

We also automatically collect:

• Technical data: IP address, browser type, and device information when you visit our website or submit a form
• Consent records: Timestamps and details of when you opted in or out of communications, required for legal compliance

3. How We Use Your Information

We use your personal information for the following purposes:

• Fulfill your request: Send you the guide, trip information, or other materials you requested
• Respond to inquiries: Answer your questions about trips, availability, and logistics
• Send newsletters: If you opted in, send you The Alaska Rainbow Dispatch with fishing reports, trip availability, and river stories
• Improve our services: Understand what rivers, timing, and trip styles interest our potential guests
• Legal compliance: Maintain consent records as required by law

4. Legal Basis for Processing (GDPR — EU/EEA Visitors)

If you are located in the European Union, European Economic Area, or United Kingdom, we process your personal data under the following legal bases:

• Consent (Article 6(1)(a)): When you submit a form, check the consent checkbox, and request materials from us, you are providing explicit consent to process your data for the stated purposes.
• Legitimate Interest (Article 6(1)(f)): We may process basic contact data to respond to trip inquiries you initiate, as this is reasonably expected when contacting an outfitter about their services.

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Newsletter & Email Communications

Opt-In: We only send marketing emails (The Alaska Rainbow Dispatch) to individuals who have explicitly opted in by checking the newsletter consent box on our forms. Transactional emails — such as the guide you requested or direct replies to your inquiries — may be sent without a separate newsletter opt-in.

Opt-Out / Unsubscribe: Every marketing email we send includes a clear unsubscribe link. You can also unsubscribe at any time by:

• Clicking the “Unsubscribe” link in any email we send
• Emailing info@akrainbow.com with “Unsubscribe” in the subject line
• Calling us at (907) 357-0251

We honor all unsubscribe requests within 48 hours. Once unsubscribed, you will not receive further marketing emails, though we may retain your data in our records marked as “unsubscribed” for compliance purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy:

• Active subscribers: Data retained while you remain subscribed to our communications
• Unsubscribed contacts: Email address and unsubscribe date retained for up to 3 years to honor your opt-out and maintain our consent audit trail
• Trip inquiry data: Retained for up to 5 years to support ongoing client relationships and rebooking
• Consent logs: Retained for 7 years as required for legal compliance

You may request deletion of your data at any time. See “Your Rights” below.

7. Data Security

We take reasonable measures to protect your personal information, including secure form submissions, access controls limiting who can view subscriber data, and regular review of data handling practices. However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Cookies & Tracking

Our website may use basic cookies for functionality. We use Google Analytics (configured to respect privacy preferences) to understand aggregate traffic patterns. We do not use advertising cookies and do not sell data to advertising networks.

9. Third-Party Services

We may use the following third-party services to operate our business:

• Web hosting provider: To serve our website and process form submissions
• Email delivery service: To reliably deliver emails you have requested
• Google Analytics: Aggregate website traffic analysis

These service providers process data on our behalf and are contractually required to protect your information. We do not share your data with any third parties for their own independent use.

11. International Data Transfers

Alaska Rainbow Adventures is based in the United States. If you are submitting information from outside the United States (including the EU/EEA/UK), your data will be transferred to and processed in the United States. By submitting your information, you consent to this transfer. We take reasonable steps to ensure your data receives adequate protection regardless of where it is processed.

12. Children’s Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Significant changes will be communicated via email to active subscribers. Your continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, contact us: